Mavrik shared his adventures while authentically showcasing the client’s product, aligning his own values with the brand’s message. Taking a fishing boat out onto one of his favorite lakes, the product and program were promoted to the audience as a seamless connection to adventure and the outdoors. The campaign successfully drew in a large user base to participate in the sweepstakes and product purchases, hitting key KPIs of the overall marketing effort.

1x Static IG post, 1x IG reel, 1x IG story