Why Syndication to Microsoft Start (MSN) Belongs in Your 2025 Content Plan
Microsoft Start (MSN) is a cleaner, less crowded distribution lane for creators and publishers. ITBM syndicates your best-performing videos and articles into Microsoft’s ecosystem (Start, Edge, Bing, MSN app), optimizes packaging and metadata, and iterates from analytics to lift RPM, without disrupting your YouTube or site strategy. The playbook is simple: eligibility + rights check, smart packaging, a 10–20 asset pilot, then scale. This works best for helpful evergreen content, how-tos, reviews, explainers, where Start’s audience skews older and more professional. Net result: incremental reach and revenue on trusted surfaces, handled end-to-end by ITBM.
