January 28, 2026

Content Distribution to MSN Start

MSN Start distributes content across Microsoft’s ecosystem based on relevance, not followers or timing. Content distribution licenses existing content while publishers keep ownership, with revenue driven by ads and watch time. In The Black Media handles placement and optimization so content keeps generating value over time.

Our Blogs

Today in the Space World: Month One on MSN

Syndication at ITBM means taking a creator’s strongest, platform-ready videos and placing them in premium news and entertainment ecosystems such as MSN, Amazon, Samsung, and many others. We do all the formatting, compliance, delivery, and optimization on our side, so creators don’t touch anything. Their existing content is distributed across high-visibility surfaces; Windows Start, Edge new tab, Smart TV home screens… where it reaches audiences they’d never reach on YouTube alone. It’s a plug-in growth engine: more reach, more discovery, and an extra revenue stream built from the videos they’re already making.

Syndication as a Growth Engine: Creator-Driven Ad Revenue, and How to Scale

With creator-driven ad revenue reaching $185B in 2025 (according to WPP’s mid-year forecast), surpassing traditional media, syndicating creator content across formats is now a critical revenue maximizer if your content matches what they are looking for.

Quit Renting the Feed: A Data-Backed Playbook for Compounding Creator Growth

Feeds are loud, fickle, and allergic to your planning doc. The smart move isn’t to swear off feeds, it’s to stop renting all your reach from them. Here’s an angle we live by at ITBM: compound your distribution and outcomes with three levers creators and brands control today: niche alignment, transparency, and syndication. Receipts included.

Why Syndication to Microsoft Start (MSN) Belongs in Your 2025 Content Plan

Microsoft Start (MSN) is a cleaner, less crowded distribution lane for creators and publishers. ITBM syndicates your best-performing videos and articles into Microsoft’s ecosystem (Start, Edge, Bing, MSN app), optimizes packaging and metadata, and iterates from analytics to lift RPM, without disrupting your YouTube or site strategy. The playbook is simple: eligibility + rights check, smart packaging, a 10–20 asset pilot, then scale. This works best for helpful evergreen content, how-tos, reviews, explainers, where Start’s audience skews older and more professional. Net result: incremental reach and revenue on trusted surfaces, handled end-to-end by ITBM.