In The Black Media is a media and marketing company built around content that lasts. We work with creators and brands to take strong existing content and unlock more value from it through content distribution and brand partnerships. Instead of chasing one-off campaigns or forcing creators to change how they work, we focus on helping good content travel further, reach new audiences, and generate revenue over time. Our job is to handle the strategy, placement, and monetization so creators can stay focused on creating.
Content distribution is just a smarter way to get more life out of content that already exists. Instead of a video living on one platform and stopping there, we help it show up in new places where new audiences can discover it.
We edit, repurpose, and publish your original content, which means it can earn additional revenue with zero additional effort from you. You don’t need to change how you work or make extra content for this to happen. If the content is good, we focus on getting it seen in more places and letting it keep working for you.
Revenue comes from a mix of licensed distribution, advertising, and brand partnerships. Distributed content can earn through ad revenue or licensing deals, while brand deals are structured separately based on campaign scope and goals. We focus on building multiple income streams instead of relying on a single platform.
We look at the subject matter and the overall content of the channel. Evergreen niches like history, military, aviation, and educational content tend to work best. Content needs to be original, human-made, in English, and of good quality. The focus is on thoughtful content that can be watched and understood anywhere, not trend-based posts.
Creators/publishers always keep ownership of their content. We work through licensing and distribution agreements that allow content to be shared and monetized while ownership remains with the creator/publisher.
The best fit tends to be creators who care about quality, creativity, respect their audience, and think beyond short-term results. On the brand side, the strongest partnerships come from teams that value authenticity and give creators the freedom to speak in their own voice. Long-term alignment matters more than quick wins or one-off campaigns.
Our relationships are built for the long term. Beyond individual campaigns, we help creators think about sustainable revenue, content strategy, and distribution opportunities over time. Many creators work with us across multiple projects and channels.
We are not focused on volume or quick deals. We combine content distribution, brand partnerships, and creator support under one roof, with a strong emphasis on trust and transparency. We care about how content performs after it is posted, not just the moment it goes live.
You can reach out through our website or contact us directly. From there, we’ll ask a few questions via a short form to understand the value of your content and whether it’s a good fit for content distribution, brand deals, or other services. This helps us quickly see how we can work together and what opportunities make the most sense.
Every creator works directly with a dedicated talent manager. That person is your main point of contact and represents you across brand deals and distribution opportunities. They handle deal flow, pitching, negotiations, and positioning, with the goal of presenting your content and channel in the best possible light.
Once you’re onboarded, the setup is simple. You add the ITBM contact email to your YouTube bio, and we take it from there. From that point on, inbound offers, partnerships, and opportunities are routed through your talent manager, so you don’t have to chase deals or manage emails. You focus on creating, we handle the rest.