Manta Sleep, a premium sleep mask brand focused on helping customers achieve deeper, uninterrupted rest, partnered with a diverse roster of YouTube creators to build brand awareness and drive product adoption. The campaign leveraged integration-style placements across niche creators in gaming, analysis, lifestyle, and storytelling. With a focus on long-term partnerships, the campaign emphasized authentic creator messaging and audience trust to solidify Manta Sleep’s positioning as the go-to brand for better sleep.

Timeline: Apr 2024 – Apr 202‍

Client: Manta Sleep‍

Geography: US, UK, Canada‍

Status: Complete‍

Number of Creators: 7‍

Platform & Formats: YouTube Integrations

Recurring Exposure Drives Conversion:
‍
Creators like QJCosmic and ChaoticMeatball delivered consistent viewership with integrations peaking at 606k and 906k views respectively. Multiple videos per creator strengthened recall and increased the likelihood of conversion.

Sustained Audience Reach:
‍
Across 17 integrations from April 2024 to April 2025, the campaign garnered over 2.4 million views, ensuring long-term brand visibility and relevance among high-intent niche audiences.