Overview

Odoo, a global leader in all-in-one business management software, aims to increase brand awareness and user acquisition across key markets including Australia and New Zealand (ANZ), Netherlands and Belgium (NL & BE), and the United Kingdom (UK). With tools spanning website building, CRM, eCommerce, project management, and accounting, Odoo sought to connect with entrepreneurs, small business owners, and professionals through authentic, influencer-driven content.

Timeline: Feb 2023 - Apr 2025

Client: Odoo

Geography: ANZ, NL, BE, UK

Status: Ongoing

Number of Creators: 24

Platform & Formats: YouTube Integrations

Execution Strategy

Content Themes:

  • Tutorials, tool walkthroughs, and real-use-case demonstrations tailored to each creator’s niche.

  • Focus on practicality—how Odoo simplifies business workflows and centralizes operations.

Recurring Partnerships: Secured 3–6 video deals per creator to drive retention, build familiarity, and reinforce messaging.

Content Style: Long-form YouTube videos (8–15 mins) showcasing specific Odoo tools in real-world business scenarios.

Impact: Immediate audience exposure and strong viewer retention across all five videos, validating content direction.

Creator Engagement: 24 total influencers secured across regions.

  • Each creator contracted for 3–6 videos to ensure consistent engagement and message reinforcement.

Local Optimization: Localization of messaging and feature demonstrations to align with regional SMB trends.

Content Cadence:

  • Continuous feedback loop with creators to refine content structure and call-to-action efficiency.
  • The campaign adapts based on creator performance analytics (CTR, avg. view duration, subscriber overlap).

Key Takeaways

Long-Term Partnerships > One-Off Activations: By structuring 3–6 video deals per creator, we maintained message consistency and created repeated touchpoints for the audience—critical for software adoption cycles.

Influencer Diversity Matters: The blend of niches—from gaming to business education—allowed Odoo to tap into micro-niches of professionals who may not be exposed to traditional B2B advertising.

YouTube as a Strategic Channel: Unlike short-form platforms, YouTube allowed in-depth tool exploration. Viewers spent more time understanding the features, leading to more qualified interest.

Views: 2.2 million across 5 videos from 5 creators.

videos

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