Invincible: Guarding the Globe is an idle squad RPG set in the Invincible universe featuring a new storyline never seen in the comics or Amazon Prime TV series. This is our second campaign with Ubisoft, using the last campaign as an example to improve on. Delivering significantly higher results in this campaign than the last, this was a blast to work on.

Timeline: Mar 2025 

Target Audience (TA): 18–34 year olds in North America and the EU

Client: Ubisoft

Status: Completed

Number of Collaborations: 12 Activations

Geography: NA & EU

Platform & Formats: 12 Youtube activations - 11 integrations and 1 dedicated video

Dramatic Performance Gains Over Previous Campaign:

 We saw 11.5x more clicks and nearly 12x more installs compared to the last campaign. Cost per install dropped more than 90%

Channel Concentration Repeated:

 Once again, a single channel dominated results. Orange Juice Gaming (2024) and Heavy Spoilers (2025) drove a large portion of total installs and clicks.

Outperforming previous campaign: 

 This campaign brought in a total of over 2.4 million views across 12 activations vs +500k across 10 activations in the last campaign

Niche Channels Delivered the Bulk of Installs:

 Show review and lore-focused creators drove 93% of the total installs, highlighting the effectiveness of leveraging the core IP in content.

Strategic Overbooking for Increased Campaign Efficiency:

 We strategically overbooked the campaign by approximately 10%, which proved to be a key factor in maximizing performance. This approach allowed us to include high-performing creators like Jevo, who would have otherwise been excluded due to initial budget constraints. Given that around 50% of the total spend was allocated to CPM-based deals, having this buffer ensured we didn’t miss out on valuable opportunities. Overbooking provided the necessary flexibility to adapt in real-time and optimize the campaign’s outcome.

Optimized Release Window:

 Executing the campaign within a focused 3-day release window (March 12–14) significantly improved coordination and impact. This tighter timeframe allowed us to concentrate creator uploads around the peak of the game's hype cycle, maximizing visibility and creating a stronger unified presence. The condensed launch also helped streamline communication, draft reviews, and overall campaign management.