Overview

Conflict of Nations: World War 3 is a long-term strategy game that immerses players in modern global warfare scenarios. It supports matches with up to 100 players, each aiming to achieve world dominance through military expansion, technological research, and strategic alliances. The game operates in real-time, meaning actions such as troop movements and battles unfold over extended periods, requiring careful planning and coordination.

Call of War: World War 2, transports players to the World War II era, allowing them to control nations and rewrite history.

Timeline: Oct 2024 - Mar 2025

Client: Bytro Labs - CoN + CoW

Target Audience (TA): Males aged 18–35

Geography: USA, Canada, Europe

Status: Completed

Number of Collaborations: 11 Activations

Platform & Formats: YouTube Integrations

Execution Strategy

We implemented a multi-layered influencer approach designed for maximum impact, focusing on:Pre-planned creator replacements to mitigate misallocation of resources.
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Creator-Game Alignment: The creators’ focus on military history, strategy, and global conflict allowed for seamless integration of Conflict of Nations and Call of War. Because the games naturally complemented the subject matter already explored on these channels, the sponsorships felt like a genuine extension of their usual storytelling—not a disruptive ad placement.

Provided creative freedom to develop war-game scenarios and real-world strategy breakdowns, fostering discussion and deep audience engagement.

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  • 1.2M+ views generated: Driving significant visibility and engagement for CoN and CoW throughout the campaign.
  • Strategic Influencer Selection: We partnered with 11 high-impact creators specializing in military history, tactical analysis, geopolitical commentary, and aviation mysteries. These genres closely align with the strategic depth of Conflict of Nations and Call of War, and that consistently attracts our ideal audience: males aged 18–35.

Key Takeaways

  • Strategic Content-Product Fit: By placing CoN and CoW in content ecosystems already rooted in military and geopolitical storytelling, we generated 1.2M+ views from highly engaged, contextually relevant audiences—maximizing both authenticity and performance.
  • Build Story Arcs, Not One-Offs: Instead of one-off integrations, structure multi-episode arcs: creator-hosted challenges, mod features, or multi-creator war simulations. These form in-community lore, extending shelf life and increasing organic sharing.

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