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Expand your reach with Content Distribution

Your content can generate value beyond its original platform.
Use this calculator to see whether your content type and catalog are a fit for licensed distribution.

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Takes 3 minutes

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Multi-platform content distribution

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What is syndication?

Redistributing or republishing YouTube videos (or clips derived from them) across other platforms, channels, or media outlets, often to expand reach, drive additional views, or monetize the same content on multiple services. This content remains unmodified from its original format with the exception of the removal of CTAs, Ads, and other YouTube-specific content.

What Platforms Do We Syndicate To?

We share content across major platforms, including YouTube, MSN, Amazon Fire TV, Roku, Facebook, Xumo, Instagram, TikTok, and Spotify, ensuring it reaches the widest audience possible.

Production Management

We connect you with trusted editors, artists, and producers to take content to the next level. No wasted time searching or testing people out. We handle the process so you can grow faster and work smarter.

Why ITBM?

In The Black Media has syndicated 10,000+ hours of content across multiple platforms, bringing new eyeballs to existing content for creators with success and care for the source content. We know how to adjust metadata, titles, thumbnails, and other components of video content originating from YouTube to ensure success on alternative platforms.

HOW WE DISTRIBUTE CONTENT

CONTENT IS CREATED & PUBLISHED

Your content already exists as a finished asset or library. Whether it lives on YouTube, in a private archive, or on a production slate, each piece has value beyond a single platform. Distribution works best when content is managed as a catalog, not a one-off release.

WE PREPARE ASSETS FOR MULTI-PLATFORM USE

We adapt each piece for how people actually discover and watch content on different platforms. That means adjusting formatting, structure, titles, and metadata so it fits the environment. This isn’t reposting. It’s preparing the same content to perform properly in a new setting, without changing the original work.

WE HANDLE LICENSED DISTRIBUTION & OPERATIONS

Your content is distributed under approved licensing terms across platforms like MSN Start, Amazon Fire TV, Facebook, and others. We manage platform requirements, publishing cadence, refresh cycles, and performance signals, so the content keeps circulating after its initial release window.

CONTENT KEEPS WORKING FOR YOU

You keep full ownership. Your content earns across platforms over time, instead of monetizing once and fading out. This isn’t about chasing virality. It’s about building lasting income from what you already have.
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Distribution in Practice

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Today In The Space World

Today In The Space World publishes long-form videos focused on space, astronomy, and the broader universe. Since launching in early 2025, their consistent output has established a clear editorial focus and a growing audience.

Content distribution to MSN began in September 2025 and showed strong early performance, approaching 1.2M views within the first month. The format proved well suited to MSN’s audience, where interest in timely, informative space coverage is high and existing supply is limited.

Their primary channel continued to grow alongside content distribution, reinforcing content distribution as a complementary layer that expands reach and revenue without altering existing workflows.

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History with Kayleigh

Since early 2020, Kayleigh has published long-form videos focused on Ancient History, historical sites, and theories about the ancient world. Years of consistent publishing have resulted in a substantial back catalog and a well-established audience.

Content distribution to MSN began in July 2025. After an initial testing period, performance improved following strategic adjustments, with views in September outperforming the combined results of July and August.

Today, her work generates revenue through an additional licensed distribution channel and reaches a new audience, without requiring changes to production or added effort on her primary platform.

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Not What You Think

Not What You Think publishes long-form videos focused on engineering, weaponry, and vehicles. Since launching in late 2020, their consistent output has resulted in a deep content library and a large, engaged audience.

Content distribution to MSN began in July 2025, immediately opening access to a new audience and revenue stream. From the first month, performance exceeded 1.3M views, with continued growth driven by high-frequency distribution and platform-aligned publishing strategy. By September 2025, their presence on MSN approached 10M views, indicating strong audience alignment with the subject matter.

At the same time, their primary channel continued to grow without disruption. Content distribution operated as a complementary distribution layer, extending reach and value without impacting existing workflows or performance.

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Chewed UP

Chewed UP had an established presence across multiple platforms, including Facebook, but activity primarily relied on cross-posting without platform-specific optimization. With a core audience highly active on Facebook, we identified an opportunity to restructure distribution and unlock the full performance potential of a channel already in use.

Strategic distribution began in January 2026. Following native optimization and structured publishing, performance accelerated rapidly within the first month, generating 1M+ viewers, 3M+ short-form views, 340K+ engagements, and 19K+ net new followers, with the majority of reach coming from non-followers.

Today, Facebook operates as a performance-driven growth and revenue channel, complementing existing platforms and expanding reach without requiring additional production or workflow changes.

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FinTek

FinTek applies an engineering mindset to personal finance and investing, producing structured, data-driven content focused on long-term wealth strategy and financial systems. Consistent publishing built a focused and evergreen content library with strong analytical positioning.

Content distribution to MSN began in November 2025 and immediately generated traction within Microsoft’s finance ecosystem. Interaction volume scaled rapidly through December and January, reaching tens of millions of interactions and over 20M consumed video seconds, confirming strong audience alignment.

FinTek’s primary channel continued to grow alongside distribution, reinforcing MSN as a complementary monetized layer that expands reach and revenue without requiring changes to production workflows.

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AB Camping

AB Camping publishes immersive outdoor videos focused on real-world camping in winter, snow, rain, and remote conditions. Years of consistent output built a durable content library centered on atmosphere, routine, and survival-based storytelling.

Content distribution to MSN began in August 2025 and demonstrated steady month-over-month acceleration, growing from ~1M interactions in the first month to 17M+ interactions by January 2026. The format proved well aligned with MSN’s lean-back outdoor and lifestyle audience.

The primary channel continued to grow alongside distribution, reinforcing MSN as a complementary monetized layer that expands reach and revenue without altering existing production workflows.