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Expand your reach with Content Distribution

Your content could be featured across Microsoft Start, Windows, and connected TV devices, reaching millions of viewers daily.
Let’s see if your content type is a fit.

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What is Content Distribution?

Content distribution is the process of delivering existing video content across additional platforms and media outlets to extend reach and unlock new revenue. Content is delivered in your content's original format, with platform-specific elements such as CTAs, ads, or UI references removed where required. No creative rework, just optimized distribution.

What Platforms Do We Distribute To?

We distribute content across major digital and connected TV platforms, including MSN, Amazon Fire TV, YouTube, Facebook, Bluesky, Instagram, TikTok, and Spotify, placing content where audiences already consume it.

Why ITBM?

In The Black Media has distributed over 10,000 hours of content across multiple platforms. We work with content owners, rights holders, and creators to responsibly expand distribution while preserving the integrity of the original material. Our team handles platform-specific optimization, metadata, titles, thumbnails, and formatting, to ensure content performs outside your primary platform.

What is syndication?

Redistributing or republishing YouTube videos (or clips derived from them) across other platforms, channels, or media outlets, often to expand reach, drive additional views, or monetize the same content on multiple services. This content remains unmodified from its original format with the exception of the removal of CTAs, Ads, and other YouTube-specific content.

What Platforms Do We Syndicate To?

We share content across major platforms, including YouTube, MSN, Amazon Fire TV, Roku, Facebook, Xumo, Instagram, TikTok, and Spotify, ensuring it reaches the widest audience possible.

Production Management

We connect you with trusted editors, artists, and producers to take content to the next level. No wasted time searching or testing people out. We handle the process so you can grow faster and work smarter.

Why ITBM?

In The Black Media has syndicated 10,000+ hours of content across multiple platforms, bringing new eyeballs to existing content for creators with success and care for the source content. We know how to adjust metadata, titles, thumbnails, and other components of video content originating from YouTube to ensure success on alternative platforms.

The content distribution funnel

How Distribution Works

01

CONTENT IS PUBLISHED

You publish your content on your primary platform with original titles and thumbnails. Distribution works best with established libraries, where each piece of content can be treated as an asset and redistributed over time to unlock additional value.
02

WE OPTIMIZE FOR EACH PLATFORM

We adapt your content to perform across different platforms by adjusting metadata, formatting, titles, and thumbnails. Every platform has its own discovery logic and audience behavior, and we optimize each asset to align with how content is surfaced and consumed in your primary platform.
03

WE DISTRIBUTE AND MANAGE PUBLISHING

We publish your approved content across platforms such as MSN Start, Amazon, Facebook, and more, managing upload cadence and distribution strategy per platform. Some platforms require ongoing refreshes, timing adjustments, or re-uploads to maximize visibility once content has cycled through initial discovery.
04

YOU EARN ONGOING REVENUE

Your content is licensed under a royalty-based agreement. You retain ownership, while we distribute it across additional platforms to generate recurring revenue from content that would otherwise only monetize through your original channel.

Distribution in Practice

How Syndication Works

Content Creation
You produce original videos, podcasts, or posts in your unique style, the foundation of everything that follows.
Brand Deals & Ad-Sense
Revenue starts with direct ad placements and brand partnerships, monetizing your reach and audience trust.
Merchandise & Cobranding
You expand income by selling your own products or collaborating with brands on cobranded items.
Syndication & Cross-Platform Posting
ITBM takes your content, optimizes it for various platforms, and republishes it across channels. This unlocks a new revenue stream for you while letting you focus on making content.
Earnings
All revenue streams: ads, brand deals, merch, and syndication. Combine to create a consistent, scalable income for you.